About Us
Optima Sports Analytics is the leader in Human Performance Modeling, providing accurate, actionable data intelligence behind an athlete’s overall performance capability given his or her specific resources, to perform at the highest level. We’re the only predictive analytics solution that has led to increased winning percentages across multiple major professional sports.
HISTORY of OPTIMA
In 1997 The Dallas Cowboys approached a large market research firm in Texas asking if they could “predict” dehydration. That company approached The Modellers Research Group, an advanced analytics company specializing in building predictive models and wanted to see if they could use their expertise in Bayesian statistical models to build sports performance and dehydration models.
The Modellers researched top people in “sports performance modeling” which included, Dr. Bill Sands (U.S. Olympic head of analytics for U.S.A. swimming and diving and Gymnastics, Dr. George Kondraske UTA, Keith Henschen a leader in sports psychology Dr. Pierre Uldry a specialist in Bayesian statistical modeling amongst others.
“Can He Play” was developed. The Can He Play team did specialty one-off projects with professional sports teams. The San Francisco 49ers NFL case study was the first client. The Utah Jazz on NBA draft model in 2004, and Dallas Mavericks (two studies, one which included an NBA referee case study 2005). The NBA referee case study did not involve predictive models so much as identifying patterns within referees with certain teams.
In 2007 the Modellers discontinued “Can He Play.”
In 2009 Troy Brazell reconnected with Dr. George Kondraske and other analysts, from the Can He Play team, and launched Human Performance Inc(HPI). Initial traction was fairly quick with two MLS projects, one with Real Salt Lake (who reached the MLS Cup) and one with Colorado Rapids. HPI built a software “Team and player synergy, performance and Risk score tool.”
Optima Sports Group was Founded November 2016.
Our Commitment to You
Optima Sports Analytics will partner with you throughout the entire season to improve team synergy and raise your winning percentage. We will supplement what you do by applying unique, proven scientific technologies to provide your team with actionable data intelligence not yet available.